Name: Alex Glaros
Email: alex_glaros@dca.ca.gov
Department: Department of Consumer Affairs
Areas: Customer Service and IT
Idea/Initiative Name: Licensing Forum
Description: Create an online forum for boards/bureaus to collectively discuss topics they have in common.
- Goal:
- Encourage boards/bureaus to begin thinking of new ways to communicate
- Establish a permanent repository of recommendations and discussions of the recommendations
- Bring about a change in DCA culture so that collaboration becomes institutionalized
- Key Performance objective met:
- Have registered 74 members in the forum
- Topics have received hundreds of views from forum members
- Strategy:Marketing plan created
- Tactics: Periodic marketing letters are scheduled to be mailed to boards and bureaus. Each letter contains an invitation to come to the forum to review new Web License Lookup features. The new Web License Lookup features are described in the forum. Once board and bureau members are on the forum, they are invited to discuss the new features. The marketing goal is to have board and bureau members comfortable with discussing forum topics within one year. A minimum of seven marketing letters are planned.
- Resources Needed: Online forum software, forum software manager, forum moderators.
- Implementation Time: Goals 1 and 2 above have been met. The target date for goal 3, is one year.
Lessons learned: I wish I had setup a fixed time table for releasing forum marketing letters, e.g., March 1, March 10, March 20, etc. A better sense of pace could have been perceived by the boards and bureaus.
Related Resources: Sample Marketing Letter